What it covers
01Entry, mid-range and project product lines
Entry products focus on price with MDF or particle board, melamine finish and flat-pack (KD) packing; mid-range on design and durable slides and hinges with reinforced board and quality hardware; project products on durable materials, consistent colours and sizes, and custom packing.
02Sourcing, sample inspection, import preparation and distribution
Matching factories to each product range and shortlisting them; inspecting through sample comparison, certificates and test reports, and packaging drop tests; preparing invoices, certificates of origin and the UAE importer licence; then selling through each channel.
03Retail, online, hotel and project partnerships
The plan is to validate sales of the five-drawer chest, the lead product, through UAE retail, online, hotel and project channels, then widen the range into bedroom and storage furniture.
From sourcing to distribution
This is the planned flow of the business, not a current supply record or operating stage.

